Final answer:
Post-World War II America saw a boom in consumer culture, supported by the rise of graphic design that emphasized graphic images and recognizable brand logos. Technological advances in television and print advertising helped corporations to attract consumers with increased disposable income and leisure time. This era was a transformative period for corporate graphic design, embedding product identity within the fabric of the American dream.
Step-by-step explanation:
After World War II, the United States emerged not only as a political and military power but also as a burgeoning economic superpower that revolutionized consumer culture. The graphic design industry played a pivotal role in this transformation. Significant technological advancements, especially in television and print advertising, brought about a new emphasis on graphic images and the proliferation of recognizable brand logos. Amidst the economic boom, corporations seized the opportunity to appeal to a society with increased leisure time and disposable income through visually compelling advertisements. The print media landscape changed with political posters and the 'poster mania' that reflected an evolving American culture and propelled the use of commercial art as a tool for mass communication.
The evolution of graphic design was instrumental in shaping the identity of consumer goods, as products from hairspray to convertibles became symbols of prosperity and joy. The corporate use of graphic design created a strong association of products with the American dream, where prosperity and success were visually represented and thus, deeply embedded in the public consciousness. This also marked a significant aspect of the post-war consumer culture that has continued to influence how corporations communicate with their audience.