Final answer:
Corporate entities have commercialized countercultural movements by incorporating their energies into brand marketing and advertising strategies, turning subversive cultures into commercial resources. This practice has resulted in a mainstream counterculture that challenges traditional values while promoting consumerism as seen in works critiquing this trend, like Naomi Klein's 'No Logo' and Arthur Miller's 'Death of a Salesman'.
Step-by-step explanation:
A classic example of how corporate entities have commercialized the counter-cultural energies of the young can be seen in advertising and brand marketing practices. Many thinkers, including Os Guinness, have critiqued this trend, seeing a shift in the dominant ethos of culture towards a mainstream counterculture that sometimes challenges traditional values. Naomi Klein discussed the impact of such practices in her book No Logo, emphasizing the way synergistic advertising and corporate branding penetrate various aspects of life. Companies leverage the aspirational and rebellious nature of youth culture to market their products, essentially turning a once subversive culture into a vehicle for commerce.
Another aspect of this is how new media technology has both amplified consumer culture and at times spurred counter movements. Critics like Arthur Miller in his play Death of a Salesman have historically confronted the empty promises of materialism that are often promoted by the dominant consumer culture. Despite such criticisms, the pattern of commercializing countercultural trends has continued from the 1950s to the present.