Question

What is the correct answer concerning the top buying criteria for the following segment:

a. Positioning for low end and Price for high end.
b. Reliability for low end and Performance for high end.
c. Price for low end and Performance for high end.
d. Price for low end and Positioning for high end.
e. Positioning for low end and MTBF for high end.

Answer 1

The correct answer is Option D: Price for low end and Positioning for high end. This option considers the different buying criteria of customers at the low and high ends of the market.

Step-by-step explanation:

The correct answer concerning the top buying criteria for this segment is Option D: Price for low end and Positioning for high end.

This option takes into consideration the different needs and preferences of customers at the low and high ends of the market. Price is a crucial factor for customers seeking low-end products, while positioning, or the perceived value and status associated with a product, is important for customers looking for high-end products.

For example, a customer looking to buy a budget smartphone may prioritize a low price, while a customer looking to buy a luxury car may prioritize the positioning and brand image.