Final answer:
The four components of creating raving fans are competitive pricing, exceptional service, product quality, and consistent communication, which all contribute to a positive customer experience.
Step-by-step explanation:
The question is asking about the four components of creating raving fans, which are strategies and practices that businesses employ to develop a loyal and enthusiastic customer base. The correct set of components would help in establishing a positive reputation, encouraging repeat business, and facilitating customer referrals. Based on the information provided and general business principles, the correct answer is Option B: Competitive pricing, exceptional service, product quality, and consistent communication. These elements are essential for creating raving fans because they contribute to a positive shopping experience, ensuring that customers are satisfied and likely to recommend the business to others.