Final answer:
The goal of CRM systems is true to maximize customer satisfaction and retention, aiming to build strong relationships with customers and ensuring business growth and opportunities for employees.
Step-by-step explanation:
The statement that the goal of customer relationship management (CRM) systems is to maximize customer satisfaction and customer retention is indeed True. The primary objective of CRM systems is to build and maintain a healthy relationship with customers. This involves addressing their needs effectively, providing exemplary customer service, and ensuring their satisfaction with the product or service. By doing so, organizations are more likely to retain customers, which is critical for sustaining business growth and profitability. Furthermore, a well-executed CRM strategy can lead to positive feedback, potentially creating more opportunities for the business and enhancing employee job satisfaction. Treating your manager as an important internal customer is aligned with the CRM philosophy, as it encourages employees to be professional and resourceful, which can lead to positive feedback and additional professional opportunities.