Final answer:
Public relations (PR) is a communication practice used to improve the image of companies, organizations, or candidates for office. It aims to shape public opinion, manage public perception, and influence public policy.
Step-by-step explanation:
Public relations (PR) is a communication practice used to improve the image of companies, organizations, or candidates for office. In contrast to the news media, which aims to inform the public, PR professionals are paid to promote positive press for their clients.
The impact of PR can be seen in various ways. One role of PR is to manage public perception and shape public opinion through press releases, paid advertisements, and other promotional materials. PR can also help organizations build relationships with their target audiences, maintain a positive reputation, and influence public policy by framing issues in a certain way.
For example, political parties and government officials often use PR tactics like press releases to communicate with the media and shape public opinion about certain policies or events. By strategically crafting their messages, they can influence how the public perceives their actions and decisions.