Final answer:
Rights fees have significantly increased over the past couple of years (2010-2012) due to increasing demand for broadcasting rights, the growth of sports as a lucrative industry, and the globalization of rights fees.
Step-by-step explanation:
Rights fees have significantly increased over the past couple of years (2010-2012) due to several factors. One key factor is the increasing demand for broadcasting rights. As more people consume media through various platforms, such as television and online streaming, the value of broadcasting rights has also increased. This has led to higher fees being paid by networks and streaming services to secure the rights to broadcast games, events, and other forms of entertainment.
Another contributing factor is the growth of sports as a lucrative industry. With the rise of sports leagues and tournaments around the world, the competition for rights fees has intensified. Sports organizations are aware of the value their content holds and are therefore able to negotiate higher fees.
Lastly, the globalization of rights fees has also played a role in the increased costs. As sports and entertainment reach a global audience, the demand for rights outside of the home country has grown. This has led to international licensing deals and higher fees being paid for the right to broadcast content in multiple regions.