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Which one of 4Ps of marketing does Packaging design belong to?

A: promotion
B: product
C: place
D: price

1 Answer

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Final answer:

Packaging design belongs to the Product component of the 4Ps of marketing, as it is integral to the product itself by providing aesthetic, informational, and functional value.

Step-by-step explanation:

Packaging design is an element of the Product aspect of the 4Ps of marketing. While it can have promotional qualities, packaging is fundamentally part of the product offering. It encompasses the physical appearance, protection, and presentation of the product, and conveys the brand and information about the product to the consumer.

The practice of place-product packaging leverages the concept that architecture and landscape can be used to create a familiar and uniform experience at chain stores and franchises, thereby reinforcing the product aspect of the establishments.

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