Final answer:
The three pricing categories are premium pricing, penetration pricing, and economy pricing. An example of premium pricing in the ice cream market is Haagen-Dazs, which is positioned as a luxury product.
Step-by-step explanation:
The three pricing categories under the Pricing category of the 4 P's of Marketing are premium pricing, penetration pricing, and economy pricing.
An example of premium pricing in the ice cream industry is the brand Haagen-Dazs. Haagen-Dazs ice creams are generally priced higher than the average market price for ice cream, reflecting their positioning as a luxury or premium product often associated with higher quality ingredients and a more luxurious consumption experience.
Premium pricing aims to create a perception of greater value and exclusivity for the product, which can allow the company to maintain higher profit margins per unit compared to competing products priced at the economy or mid-tier levels.