Final answer:
The toy industry in the 1970s/1980s faced challenges due to changes in marketing methods and increased competition. Toy companies responded by developing tie-in cartoons and creating innovative toys.
Step-by-step explanation:
The toy industry in the 1970s/1980s faced several problems, including changes in marketing methods and increased competition. One major challenge was the shift towards televised advertising, where popular cartoons became advertisements for preexisting toy lines. This blurred the line between programming and marketing, making it harder for toy companies to stand out. In response, toy companies adopted various solutions, such as developing tie-in cartoons and creating new and innovative toys to capture children's attention.