Final answer:
The marketing plan's objective is to effectively advertise the property to attract potential buyers and achieve a profitable sale, aligning with the profit-making goals of business owners and producers.
Step-by-step explanation:
The objective of an agent's marketing plan when marketing an owner's property is to generate maximum exposure and attract potential buyers to secure a sale at the best possible price.
Essentially, the plan aims to highlight the property's features to its target audience, using various marketing strategies and tools. By doing so, the agent seeks to match the property with the right buyer, thus enabling the owner to achieve a profitable return on their investment.
In the context of business, this is aligned with the core principles that business owners and producers make decisions with the goal of enhancing their financial well-being, where the main aim is often to make a profit, which is the difference between the cost incurred to produce or maintain a property and the price received upon selling it.