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What are the two dimensions that define the quality of a product or service?

A) consumer choice quality and process quality
B) market-perceived quality and performance quality
C) product quality and market quality
D) actual quality and assumed quality
E) absolute quality and relative quality

User Jhauberg
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Final answer:

The two dimensions that define the quality of a product or service are market-perceived quality and performance quality.

Step-by-step explanation:

The two dimensions that define the quality of a product or service are market-perceived quality and performance quality.

Market-perceived quality refers to how customers perceive a product or service based on their expectations, brand reputation, and other intangible factors. For example, customers may perceive a luxury brand as having higher quality compared to a budget brand.

Performance quality refers to the objective characteristics and features of a product or service. It relates to its functionality, durability, reliability, and other tangible attributes. For example, a high-performance car with advanced technology and superior craftsmanship would be considered to have high performance quality.

User Daniel Leach
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