Question

A product's ________ refers to the ease with which its benefits can be communicated to the

customers.
A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability

Answer 1

E) observability. Observability refers to the ease with which a product's benefits can be communicated to customers. It helps in building trust and credibility.

Step-by-step explanation:

A product's observability refers to the ease with which its benefits can be communicated to the customers. It means that the product's benefits are easily visible and understandable to the customers. Observability helps in building trust and credibility among the customers. For example, when a company provides a free trial or demonstrations of its product, it makes the benefits more observable to the customers.