Final answer:
Global competition in the international marketplace has shifted the focus to sellers, empowered customers, and increased product life cycles.
Step-by-step explanation:
The impact of global competition on business activities in the international marketplace has been significant. It has led to several changes:
- It has shifted the focus from a consumer's market to a seller's market. Previously, businesses had the power to dictate terms, but with increased competition, they now have to cater to the demands of the customers.
- It has put more power in the hands of the customer. With numerous options available in the global marketplace, customers have the ability to choose from a wide range of products and services.
- It has increased product life cycles. In order to stay competitive, businesses constantly have to innovate and improve their products, leading to longer product life cycles.