Question

Karyn, who is interested in marketing her company's diet products in Asia, studies the acceptable

behavior, norms, and values in Asian markets as they relate to her product. In other words, Karyn is
studying her product's ________ in the Asian markets.
A) observability
B) compatibility
C) dissidence
D) trialability
E) complexity

Answer 1

Karyn is studying her product's acceptable behavior, norms, and values in the Asian markets, in order to tailor her marketing approach to align with the preferences and expectations of the target market. This involves understanding how people in Asian cultures perceive and respond to diet products.

Step-by-step explanation:

Karyn is studying her product's acceptable behavior, norms, and values in the Asian markets. This involves understanding how people in Asian cultures perceive and respond to diet products.

For example, in Japan, there is a cultural value of harmony and conformity, which may impact the marketing strategies Karyn could use. Studying cultural norms and values allows Karyn to tailor her marketing approach to align with the preferences and expectations of the target market.

By understanding these factors, Karyn can develop marketing strategies that are culturally sensitive, increasing the chances of success in the Asian markets.