Question

Most toy manufacturers would agree that toys cannot be marketed profitably in countries without

commercial television advertising directed toward children. In this scenario, commercial television
advertising exemplifies the availability of appropriate
A) demonstrations.
B) personal selling services.
C) direct mailing services.
D) public relations.
E) communication channels.

Answer 1

Commercial television advertising is a key communication channel for toy manufacturers to market their products to children. Despite technological changes that allow the skipping of ads, television remains influential in targeting specific market demographics, making it indispensable for effective marketing of toys.

Step-by-step explanation:

In the scenario presented, commercial television advertising serves as an essential medium for toy manufacturers to engage their target audience—children. Thus, it exemplifies the availability of appropriate communication channels. Given the ubiquity of television in U.S. households and the extensive viewing hours, companies find television advertisements to be a highly effective method to promote their products to specific demographics. By analyzing viewer data, they can target their advertising to the appropriate audience, such as children watching cartoons on networks like Nick Jr.

Over time, the lines between the program content and marketing have blurred, particularly in the 1980s when popular children’s TV shows were often based on toy lines, directly linking programming to marketing. Moreover, while traditional forms of advertising, like television and print media, have experienced challenges due to advancements in technology such as remote controls and recording devices allowing consumers to skip ads, television still remains a powerful platform for reaching certain demographics, as indicated by companies’ tenacious use of it for marketing to children.