Question

Based on the brand management stories from some of th

LVMH Maisons, choose appropriate proposals for brands attract and engage customers.
Choose several proposals
Reflect strong values and committment
Deliver strategies aligned with the DNA of the brand
Activate omnichannel plans
Questions
Validate

Answer 1

To attract and engage customers, LVMH Maisons can reflect strong values and commitment, deliver strategies aligned with the brand's DNA, and activate omnichannel plans.

Step-by-step explanation:

When it comes to attracting and engaging customers, there are several proposals that LVMH Maisons can consider:

1. Reflect strong values and commitment: Brands that have clear values and demonstrate a strong commitment to their customers tend to attract and engage them. For example, a brand that promotes sustainability and ethical practices can resonate with environmentally conscious customers.
2. Deliver strategies aligned with the DNA of the brand: It is important for brands to have strategies that are consistent with their core identity. This helps in building a strong brand image and creating a connection with customers who are aligned with the brand's values and aesthetic.
3. Activate omnichannel plans: Providing a seamless and integrated experience across different channels can help brands attract and engage customers. For instance, a brand that offers online shopping, in-store experiences, and personalized customer service through social media can cater to various customer preferences.