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What is meant by 'hit-and-run entry'?

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Final answer:

A 'hit-and-run entry' is a temporary market entry strategy aimed at capitalizing on high profits before exiting the market to avoid competitor retaliation.

Step-by-step explanation:

The term 'hit-and-run entry' refers to a business strategy where a company temporarily enters a market with the intention of exploiting high profits and then exits before incumbents can retaliate. This approach is often associated with markets that have high barriers to entry or are protected by strong competitor presences. The idea is similar to a 'hit and run' in a military context, implying a swift and focused attack intended to capitalize on a particular advantage without engaging in prolonged conflict.

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