Final answer:
The 'Gathering Information' and 'Interpret, Analyze, Evaluate' phases are where most of the analysis work in marketing plan development takes place. This includes detailed data collection, critical evaluation, and drawing conclusions to inform the analytical report.
Step-by-step explanation:
In the process of developing a marketing plan, a researcher would expect to do the majority of their analysis work during the 'Gathering Information' phase. This phase involves collecting and analyzing sources, exploring relevant research, data, and literature that address the topic. Questions such as 'What do you already know?' and 'What do you need to learn?' guide the researcher to both deepen and broaden their understanding of the subject.
Next, in the 'Interpret, Analyze, Evaluate' phase, significant thought and organization are applied to the information gathered. This is where the researcher will evaluate and draw conclusions, which serves as critical input for drafting the analytical report. The report will include an introduction, background information, and the researcher's findings. Throughout these stages, the researcher may use multiple types of data collection, including primary research, secondary data review, and visual research when applicable.
Overall, it is within these phases that the majority of detailed analysis occurs. Researchers will continuously refine their understanding by comparing new data with what is already known, filling gaps in knowledge, and applying critical thinking to synthesize information.