Final Answer:
Olds and Milner discovered the brain's reward system, emphasizing the role of pleasure and motivation, through their study on rats.
Step-by-step explanation:
The final answer encapsulates the essence of Olds and Milner's groundbreaking discovery, focusing on the brain's reward system.
Brain's Reward System: The mention of the brain's reward system highlights the core finding of their study. The researchers identified specific brain regions associated with pleasure and motivation.
Emphasis on Pleasure and Motivation: By including "emphasizing the role of pleasure and motivation, the answer underscores the key aspects of their discovery. Olds and Milner's work highlighted the significance of these factors in shaping behavior.
The reference to the study on rats provides context, indicating that the researchers conducted experiments with these animals to explore the neural mechanisms related to reward.