Final answer:
Marketing research involves systematic steps to collect and analyze data specific to a marketing context, often using surveys or interviews within a well-planned research design. Option d
Step-by-step explanation:
Marketing research is defined as the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. This process often involves various steps such as the development of a research question, executing a survey or interview, and analyzing findings to create actionable insights.
Research methods can include a variety of approaches such as quantitative research, observational studies, and case studies, each having its strengths and limitations depending on the context. In marketing research, a well-planned research design is essential for gathering both predicted and unpredicted data to inform marketing strategies. Option d