Final answer:
The term that refers to the fresh understandings of customers and the marketplace derived from marketing information is customer insights.
Step-by-step explanation:
The correct term that refers to the fresh understandings of customers and the marketplace derived from marketing information is customer insights.
Customer insights are valuable for businesses as they provide information about customers' needs, preferences, and behaviors, allowing businesses to tailor their marketing strategies and offerings accordingly.
For example, a company may use customer insights to identify a growing demand for eco-friendly products and adjust their product offerings to meet this demand.