Question

Marketing control is __________.

a. the process of measuring and evaluating the results of marketing strategies and plans, and taking corrective action to ensure that the objectives are achieved
b. turning marketing strategies and plans into marketing actions to accomplish strategic marketing objectives
c. an overall evaluation of the company's strengths, weaknesses, opportunities, and threats
d. the net return from a marketing investment divided by the costs of the marketing investment

Answer 1

Marketing control is the process of assessing and guiding marketing strategies to ensure the achievement of objectives by measuring results, analyzing variances, and taking corrective action.

Step-by-step explanation:

Marketing control is a. the process of measuring and evaluating the results of marketing strategies and plans, and taking corrective action to ensure that the objectives are achieved. This encompasses the assessment of performance against marketing goals, analyzing deviations, and implementing adjustments to rectify shortfalls or capitalize on favorable occurrences. It is a critical component of marketing management that ensures a company's marketing efforts remain aligned with its strategic objectives.