Question

Which of the following describes product concept?

a. The idea that consumers will favor products that offer the most quality, performance, and features
b. The idea that consumers will favor products that are available and highly affordable
c. The idea that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
d. A philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do

Answer 1

The product concept refers to consumers favoring products that offer quality, performance, and features. Companies should focus on meeting consumer needs and delivering superior value to succeed.

Step-by-step explanation:

The product concept is described as the idea that consumers will favor products that offer the most quality, performance, and features. This means that consumers are likely to choose products that meet their needs and deliver superior value compared to the competition.

For example, when purchasing a smartphone, consumers often prioritize factors like camera quality, processing power, and innovative features. The product concept suggests that companies should focus on developing products that excel in these areas to attract consumers.