Question

Which of the following describes positioning?

a. Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
b. Evaluating each market segment's attractiveness and selecting one or more segments to enter
c. A portfolio-planning method that evaluates a company's SBUs in terms of market growth rate and relative market share
d. The process by which management evaluates the products and businesses that make up the company

Answer 1

Positioning refers to arranging a product in a distinctive and desirable place in the minds of target consumers in relation to competing products. It involves making the product stand out and offering unique features, benefits, or perceptions to attract customers.

Step-by-step explanation:

Positioning refers to arranging a product in a distinctive and desirable place in the minds of target consumers in relation to competing products. It involves making the product stand out and offering unique features, benefits, or perceptions to attract customers. For example, a company may position its smartphone as the most advanced and innovative in the market, emphasizing its exceptional features and superior performance.