Question

Are people and processes dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.

a. Customer insights
b. Marketing information systems
c. Internal databases
d. Competitive marketing intelligence systems

Answer 1

Marketing Information Systems are dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.

Step-by-step explanation:

The subject of the question is Marketing Information Systems. Marketing information systems are dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.

For example, by gathering information from customers and other stakeholders, finding expert information, and conducting root cause analysis, marketing information systems can provide valuable insights into customer preferences, market trends, and competitor strategies.