Question

If you are doing a presentation in which you need to persuade your audience of something, you can use which of these models for the middle / body of your presentation?

Answer 1

To persuade an audience in a presentation, use an engaging introduction and a clear thesis statement, structure the body with two to five main points supported by reasoning and evidence, and consider using the central route of the Elaboration Likelihood Model for lasting influence.

Step-by-step explanation:

Effective Models for Persuasion in Presentations

When crafting a persuasive presentation, begin by creating an engaging introduction. Utilize anecdotes, quotations, questions, humor, or surprising facts to capture the audience's attention. A clear thesis statement should also be presented, setting the stage for the main points of your argument.

In the body of your presentation, follow a structured outline, having between two to five main points to avoid overwhelming your audience. Each key point needs to be well-supported with reasoning, evidence, and possibly audiovisual aids. To enhance the persuasiveness of your presentation, consider employing the Elaboration Likelihood Model, differentiating between the central route, which relies on logical arguments and data, and the peripheral route, which uses more indirect cues to influence the audience.

The Elaboration Likelihood Model, particularly its central route, can be highly effective in creating lasting attitude change if the argument presented is compelling and well-supported. Use this model to decide on the approach best suited to your audience and objective, ensuring the presentation has a clear, impactful flow of ideas.