Final answer:
Tailoring a presentation requires identifying the primary audience, understanding their viewpoint and knowledge level, and choosing an appropriate medium of communication that matches their expectations.
Step-by-step explanation:
When tailoring a presentation to your audience, identifying the primary audience is crucial. It's important to shape your writing to best connect with them while also considering any secondary audiences. Asking questions like Who is your primary audience? and How will I shape my communication style to connect effectively are key to making your presentation impactful and engaging.
Understanding the audience's viewpoint is essential. Are you addressing a skeptical audience or one that largely agrees with your points? To effectively resonate with your audience, you need to consider shared cultural understandings or different perspectives. This involves asking questions such as What does my audience know about this subject? and What cultural, social, or environmental assumptions should be considered?
Additionally, determining the appropriate medium is part of tailoring a presentation. Whether you choose a traditional written document or a multimedia approach like a slide deck or video, it will depend on the audience's expectations and the message you aim to convey. Reflect on questions like What are the intended audience's preferences for media or modes of communication? and What works best for conveying my message to this specific audience?