Final answer:
Evaluation that is conducted at the end of a strategic communication campaign is known as post-campaign evaluation and can assess whether the campaign has met its objectives and achieved its goal.
Step-by-step explanation:
Evaluation that is conducted at the end of a strategic communication campaign is known as post-campaign evaluation and can assess whether the campaign has met its objectives and achieved its goal.
Post-campaign evaluation involves assessing the success of the campaign by analyzing various metrics such as message reach, audience engagement, and desired outcomes. This evaluation can provide valuable insights into the effectiveness of the communication strategies employed and help inform future campaign planning and decision-making. For example, a post-campaign evaluation may involve analyzing data on website traffic, social media shares, and customer feedback to determine the impact and overall success of the campaign in achieving its desired objectives.