Final answer:
Potential obstacles in designing and administering a survey instrument include survey design problems, inaccurate responses, and technological challenges.
Step-by-step explanation:
When designing and administering a survey instrument, there are several potential obstacles to watch out for:
- Survey design problems: Question wording, interviewer bias, and response bias can lead to measurement errors. Questions should be worded straightforwardly to elicit truthful responses. Alterations in question wording can affect how people respond to the survey.
- Inaccurate responses: Respondents may lie, misremember, or provide answers that make them look good. For example, they may underreport their alcohol consumption.
- Technological challenges: When using web surveys, compatibility issues with different browsers and handheld devices can arise. Online surveys may also struggle to detect multiple responses from the same person or discrepancies in demographics.