Final answer:
An Operational CRM is a CRM system that focuses on the day-to-day operations of a business, such as sales, marketing, and customer service. Examples include Salesforce, HubSpot, and Microsoft Dynamics 365.
Step-by-step explanation:
An Operational CRM (Customer Relationship Management) is a type of CRM system that focuses on the day-to-day operations of a business, particularly in sales, marketing, and customer service. It is designed to provide tools and functionality to support these operational activities and improve customer interactions.
Examples of Operational CRM include: Salesforce: This cloud-based CRM platform offers a range of functionalities to support sales, marketing, and customer service operations. It provides tools for managing leads, tracking opportunities, automating tasks, and analyzing customer data.
HubSpot: HubSpot's CRM software is widely used for its comprehensive set of features that help businesses streamline their sales and marketing processes. It offers tools for managing contacts, tracking deals, creating marketing campaigns, and measuring performance.
Microsoft Dynamics 365: This CRM solution integrates with other Microsoft products and provides a unified platform for sales, marketing, and customer service. It offers features such as lead management, opportunity tracking, email marketing, and customer service ticketing.