Question

What are the 3 *Marketing* and Operational CRM technologies?

Answer 1

The three Marketing and Operational CRM technologies are Sales Force Automation (SFA), Marketing Automation (MA), and Customer Service and Support (CSS).

Step-by-step explanation:

The three Marketing and Operational CRM technologies are:

1. Sales Force Automation (SFA): This technology helps in automating and streamlining the sales process, including managing contacts, tracking leads, and managing sales opportunities.
2. Marketing Automation (MA): MA technology enables businesses to automate marketing tasks such as sending targeted emails, managing social media campaigns, tracking website visitors, and analyzing marketing performance.
3. Customer Service and Support (CSS): CSS technology helps businesses provide superior customer service, manage customer inquiries and complaints, and track customer interactions.