Final answer:
Operational CRM and Analytical CRM are both important to an organization, but their importance depends on the organization's specific needs and goals.
Step-by-step explanation:
Operational CRM and Analytical CRM are the two broad categories of CRM systems. While both are important to an organization, the importance depends on the organization's specific needs and goals. Operational CRM focuses on the day-to-day interactions and transactions with customers, such as sales, marketing, and customer service activities. Analytical CRM, on the other hand, focuses on analyzing customer data to gain insights and make informed business decisions.
The choice between these two categories depends on the organization's priorities. For example, a company that heavily relies on sales and customer service may prioritize Operational CRM to ensure efficient and effective interactions with customers. On the other hand, a company that values data-driven decision-making and wants to gain a deep understanding of customer behavior may prioritize Analytical CRM.
In conclusion, both Operational CRM and Analytical CRM are important to an organization, but the importance of each depends on the organization's specific needs and goals.