Final answer:
Successful previous sponsorship is evidenced by the financial or strategic gains achieved, such as cost savings for businesses or the discouragement of competition due to large advertising budgets. It also includes successful fundraising and brand recognition efforts.
Step-by-step explanation:
Successful previous sponsorship can be proven through various forms of supporting evidence that demonstrate the tangible benefits gained from the sponsorship. A clear measure of success is how well the sponsored entity, which could be a local government or private business, has been able to save money or increase its revenue as a direct result of the sponsorship. For example, the success of the Pollution Prevention (P2) Act can be evidenced by illustrating the monetary savings experienced by participants due to the Program's initiatives.
In the realm of marketing and brand recognition, having a large advertising budget that exceeds the promotional budgets of major competitors, such as Coca-Cola and Pepsi, indicates a strong market presence and acts as a deterrent to new competitors. This could be cited as another form of successful sponsorship because it denotes a dominant and hard-to-dislodge brand name, which is likely the result of successful sponsorships and partnerships.
Concrete examples include activities such as soliciting donations from sponsors to advertise in event programs, which might form part of the annual fundraising strategies for an organization. The success of such efforts might be demonstrated by the number of sponsors acquired, the amount of funds raised, and the subsequent recognition of both the event and the sponsors.