Final answer:
The main marketing objective of the Samsung audiovisual ad is to grab attention, generate interest, create desire, and prompt action. The ad reflects the market positioning of the brand by showcasing unique features and benefits. The brand promise is aligned with the perception of Samsung as a leader in the tech industry.
Step-by-step explanation:
The main marketing/communication objective of this audiovisual ad can be analyzed using the AIDA model. AIDA stands for Attention, Interest, Desire, and Action. The ad's objective is to grab the viewer's attention, generate interest in the product, create desire for the brand, and ultimately prompt an action such as purchasing the product or visiting a store.
The ad reflects the market positioning of the brand by showcasing the unique features and benefits of the Samsung product. It conveys the message that Samsung is innovative, advanced, and can meet the viewer's technological needs.
The brand promise in the ad is to provide high-quality and cutting-edge technology to enhance the daily lives of consumers. This promise is aligned with the perception of the Samsung brand as a leader in the tech industry.
The main idea/creative concept of the ad can be easily adapted to offline channels such as out of home, print, or radio. For example, the powerful visuals and captivating storytelling can be effectively conveyed through billboards, print ads, or radio commercials.