Final answer:
A focused differentiated brand is one that offers unique products or services targeting a specific market segment, often with a strong brand loyalty. Examples include Tesla, which differentiates in the electric vehicle market with advanced technology and sustainability, and Lululemon, which targets the premium athletic wear segment with high-quality, fashionable products.
Step-by-step explanation:
A focused differentiated brand refers to a company's strategy where it targets a particular market segment with distinctively unique products that set it apart from competitors. This strategy emphasizes developing products or services with unique features, qualities, or brand perceptions that appeal to a specific niche, typically resulting in a strong brand loyalty.
One example of a focused differentiated brand is Tesla. Tesla has differentiated itself within the niche market of electric vehicles by offering cutting-edge technology, luxurious design, and a strong commitment to sustainability. These factors contribute to a perception that is distinct from traditional automobile manufacturers and appeal to environmentally conscious consumers who are also looking for performance and status.
Another example is Lululemon. This brand has positioned itself in the high-end athletic wear segment with products that are not only functional but also fashionable. Lululemon's differentiation is based on the quality of its materials, the comfort, and style of its clothing, and a brand image that resonates with health-conscious individuals and those who value wellness lifestyles. This focused approach has allowed the brand to command premium pricing and maintain a loyal customer base.