Question

Using Sexual Imagery in Advertising:

Using sexual imagery to sell a product primarily appeals to Freud's conceptualization of the ________.
a) Ego
b) Self-image
c) Superego
d) Id
e) Super-id

Answer 1

Sexual imagery in advertising appeals to Freud's concept of the id, which seeks immediate gratification based on the pleasure principle.

Step-by-step explanation:

Using sexual imagery in advertising primarily appeals to Freud's concept of the id. The id is the part of the unconscious mind that contains our most primitive drives, including those for sexual gratification. Freud believed that the id operates on the "pleasure principle," seeking immediate pleasure and gratification. Advertisers often tap into these deep-seated urges by using sexual imagery to attract attention and create an emotional connection with the product, hoping to drive consumer behavior. Conversely, the superego is concerned with moral judgments and social conformity, and the ego is the rational aspect that balances the two, focusing on realistic and socially acceptable ways to satisfy the id's desires.