Question

Aylin, a small business owner running a jewelry store, is preparing her advertising budget. To create her budget for advertising on social media and billboards, Aylin needs to consider budget allocation, target audience, and campaign goals. Please provide specific details for further assistance.

Answer 1

The student needs to consider budget allocation, target audience, and campaign goals when preparing an advertising budget for social media and billboards.

Step-by-step explanation:

When preparing a budget for advertising on social media and billboards, Aylin should consider budget allocation, target audience, and campaign goals.

Firstly, she needs to determine how much of her overall advertising budget she wants to allocate to social media and billboards. For example, she could allocate 50% of her budget for social media and the remaining 50% for billboards.

Secondly, Aylin should define her target audience. She needs to identify who her ideal customers are and which platforms they use the most. This information will help her determine the most effective channels to advertise on.

Lastly, Aylin should establish her campaign goals. Is she looking to increase brand awareness or drive more sales? This will determine the messaging and content she creates for her advertisements.