Final answer:
The outside appearance of a building matters because it sets the first impression and can influence customer perceptions, which shapes their decision to engage with a business. External designs should be inviting and reflect inclusivity to attract a broad customer base and avoid deterring potential clients with a look that feels unwelcoming or outdated.
Step-by-step explanation:
It is important to pay attention to what the outside of a building looks like because it significantly affects the perception of potential customers. The exterior design serves as the first point of contact and sets expectations for the quality and character of the business within.
Historical examples, like the transformation of fast-food restaurant designs from a highly sanitized, hospital-like appearance to a more inviting 'environmental' theme with warm earth tones, demonstrate that the external appearance can influence customer perceptions and behavior.
The change in design was made to foster a more appealing and up-to-date look to attract customers. Similarly, proactive inclusivity in design and appearance, reflective of the diversity of the community, can broaden a business's customer base, thereby increasing its profitability.
Ignoring the external appearance of a business can lead to negative assumptions, such as a lack of care or modernity, which can influence whether customers choose to engage with the business. Customers typically don't focus solely on negative aspects, but a neglected exterior might deter some potential clients.
Moreover, a business's external design must also consider avoiding any appearance of exclusivity or snobbishness to ensure it is welcoming to all customer demographics.