Question

Imagine you are taking on the role of a marketing manager in either Best Buy (case study completed in Unit II) or IBM (case study completed in Unit IV). You are making a presentation to the executive team regarding corporate issues/challenges and your recommendations. Remember that this is an internal company presentation; thus, you do not need to cover the company/organizational details. At a minimum, your presentation should include the following items. Problem(s)/opportunities of the company with details. Problem(s)/opportunities of the company with details: This should include multiple organizational topics including, but not exclusively, motivating internal employees. Potential solutions (three to five) for the problem(s) along with multiple strengths/weaknesses of each: This should include an explanation of how key international aspects impact the problems and ultimately the business. Recommendations including strong detailed rationale: Select at least one, but not all of your potential alternatives. This should include an analysis of processes that influence the control and management of the organization. Implementation of recommendation: This should include an explanation of how you will implement the recommendation with professional and ethical integrity.

Answer 1

A marketing manager identifies key corporate challenges at Best Buy or IBM, assesses potential solutions with their pros and cons, and provides a detailed recommendation with an implementation plan focusing on employee motivation and technological innovation.

Step-by-step explanation:

Introduction to Corporate Challenges and Solutions

As a marketing manager at Best Buy or IBM, recognizing corporate challenges and seizing opportunities is paramount for ongoing organizational success. Today's presentation focuses on defining prevalent problems, exploring potential solutions, and addressing objections. Subsequently, I will provide a detailed recommendation and a roadmap to implementation with professional and ethical integrity.

Challenges and Opportunities

The company faces multiple issues such as market competition, technological advancements, and the need for employee motivation. Encouraging innovation while maintaining an engaged workforce is among our top challenges.

Potential Solutions

To address these concerns, a range of solutions can be proposed. These include implementing advanced training programs, incentives for innovation, and embracing digital transformation. Each solution comes with strengths such as increased productivity, and weaknesses like potential resistance to change.

Recommendations and Analysis

My recommendation centers on a balance between technological adoption and workforce development. Analyses of processes that influence control and management are critical to this recommendation.

Implementation of Recommendations

Implementing the selected recommendation involves establishing a clear action plan, setting measurable goals, and ensuring consistent communication to uphold professional and ethical standards.