Question

Customer relationship management (CRM) is considered critical largely because of ________.

Select one:
A.internal pressure by employees
B.external pressure by suppliers and vendors
C.competitive pressures in the marketplace
D.increasing demand by customers
E.revised government regulations

Answer 1

Customer relationship management (CRM) is critical largely because of competitive pressures in the marketplace.

Step-by-step explanation:

Customer relationship management (CRM) is considered critical largely because of competitive pressures in the marketplace. In recent decades, technology and globalization have led to increased competition in markets. With the advancement of communications technologies and the internet, consumers can now order products from anywhere in the world, which has resulted in a higher degree of competition for local businesses. This competitive pressure has made CRM essential for businesses to effectively attract and retain customers.