Final answer:
Harley-Davidson's primary value proposition is to provide high-quality, iconic motorcycles that offer a unique riding experience. Their target customers are typically middle-aged men who value the brand's heritage and lifestyle.
Step-by-step explanation:
Harley-Davidson's primary value proposition is to provide high-quality, iconic motorcycles that offer a unique riding experience and a sense of freedom and adventure. They are known for their powerful engines, distinctive design, and the ability to customize their bikes to fit each rider's preferences.
Harley's target customers are typically middle-aged men who are passionate about motorcycles and value the brand's heritage, craftsmanship, and lifestyle. They are willing to pay a premium for the Harley-Davidson brand and the status and image associated with owning a Harley motorcycle.
To best connect with this audience, the writing should focus on highlighting the key features and benefits of Harley-Davidson motorcycles, emphasizing the sense of adventure, freedom, and camaraderie that comes with owning a Harley. It should also evoke emotions and create a sense of belonging to the Harley-Davidson community.