Question

Which of the following tools is not among the tools that can be used by sports marketers to engage and build relationships with their target audiences?

a. A membership loyalty program
b. A website and social media platforms
c. Contests and sweepstakes
d. Sponsorships
e. All of the above tools can be used to build relationships with the target audiences.

Answer 1

Sponsorships is not among the tools that can be used by sports marketers to engage and build relationships with their target audiences.

Step-by-step explanation:

The tool that is not among the tools that can be used by sports marketers to engage and build relationships with their target audiences is d. Sponsorships. While sponsorships can create brand visibility and exposure, they are not typically used for direct audience engagement and relationship-building.