Question

A firm using a transnational strategy seeks a middle ground between a multidomestic strategy and a global strategy. Such a firm tries to balance the desire for lower costs and efficiency with the need to adjust to local preferences within various countries. Which of the following would not be considered a transnational strategy?

McDonald's in Saudi Arabia not offering pork products on its breakfast menu Taco Bell offering a consistent menu globally McDonald's serving wine at France locations Burger King Japan offering a Squid Ink Burger Pizza Hut in the UK offering hot-dog-stuffed crusts and other regional options

Answer 1

Taco Bell offering a consistent menu globally is not considered a transnational strategy because it lacks adaptation to local preferences, aligning more with a global strategy.

Step-by-step explanation:

A firm adopting a transnational strategy aims to achieve a balance between global efficiency and local responsiveness in its operations and product offerings. The examples provided (McDonald's in Saudi Arabia not offering pork products, McDonald's serving wine in France, Burger King Japan's Squid Ink Burger, and Pizza Hut UK's hot-dog-stuffed crusts) all demonstrate adaptations to local tastes or customs, which is consistent with a transnational approach. However, Taco Bell offering a consistent menu globally does not fit this strategy because it suggests a uniform approach without variation to accommodate local preferences, more closely aligning with a global strategy.