Question

(Southwest Airlines)Recommendations: Introduce and list several alternative strategies in front of the organization and select the best one as the most important strategic recommendation. Describe in detail the reasons you selected this one among other alternatives. Your strategy recommendation should be justified in terms of how well they deal with environmental threats, take advantage of opportunities and contribute to performance (long term and/or short term).

Answer 1

One possible recommendation for Southwest Airlines is to focus on cost leadership as its main strategic approach. This strategy helps the company deal with threats, take advantage of opportunities, and contribute to performance.

Step-by-step explanation:

In order to recommend the best strategy for Southwest Airlines, it is important to consider how the strategy deals with environmental threats, takes advantage of opportunities, and contributes to performance. One possible recommendation is for Southwest Airlines to focus on cost leadership as its main strategic approach. By continuously finding ways to reduce costs and offering low fares, Southwest can deal with environmental threats such as increased competition and economic fluctuations. Additionally, this strategy allows Southwest to take advantage of opportunities such as attracting price-sensitive customers and expanding its market share. Finally, by maintaining a low-cost structure, Southwest can contribute to both short-term and long-term performance by improving profitability and sustaining its competitive advantage.