Final answer:
Developing a SWOT Matrix for The Hershey Company necessitates 2015-specific information on the company's internal and external environment, which is lacking from the provided data on industry concentration ratios and the HHI from 2016. A general SWOT analysis could highlight Hershey's brand, product line, and market share as strengths, while potential weaknesses and threats could stem from market reliance and competitive pressures.
Step-by-step explanation:
Based on the cohesion case from 2015, we would approach the SWOT analysis for The Hershey Company by identifying the internal strengths (S) and weaknesses (W) of the organization as well as external opportunities (O) and threats (T). However, the data provided refers to a step involving the analysis of four-firm concentration ratios and the Herfindahl-Hirschman Index (HHI) from various industries, which is not directly related to Hershey's SWOT analysis. To develop a proper SWOT Matrix, we would need specific information about Hershey's internal operations and external environment in 2015. The 2016 industry concentration data provided could contribute to understanding the market forces at play for Hershey's external analysis, particularly the threats such as competitive intensity.
Without the specific data on The Hershey Company's circumstances, only a general SWOT analysis can be performed. Strengths might include its brand recognition, extensive product line, and market share in the confectionery industry. Weaknesses could involve reliance on the North American market, sensitivity to raw material prices, and potential health trends shifting away from sugary foods.
Opportunities for Hershey may include global expansion, product diversification, and capitalizing on health-conscious trends with new product lines. Threats could encompass increasing competition, fluctuating commodity prices, and changing consumer preferences. To corroborate and specify these factors, historical data, financial reports, and market analyses specific to 2015 would be essential.