Final answer:
Two examples of external cultural influences on consumer behavior are popular culture and cultural imperialism. Popular culture shapes consumer behavior through trends and practices, while cultural imperialism introduces new products and behaviors. Cultures influence consumer behavior by shaping values, beliefs, and norms.
Step-by-step explanation:
Two examples of external cultural influences on consumer behavior are popular culture and cultural imperialism.
Popular culture refers to the trends, values, and practices that are widely accepted and followed by a society. It includes things like music, fashion, and entertainment. These influences can shape consumer behavior by creating demand for certain products or influencing purchasing decisions.
Cultural imperialism occurs when a dominant culture imposes its beliefs, values, and practices on another culture. This can impact consumer behavior by introducing new products, ideas, and behaviors into a culture. For example, the spread of US-based fast-food franchises around the world is an example of cultural imperialism influencing consumer behavior.
Cultures affect consumer behavior by shaping individuals' values, beliefs, and norms. Different cultures have different priorities, preferences, and expectations when it comes to consumption. For instance, in collectivistic cultures, people may prioritize the needs of the group over individual desires, which can influence buying decisions. Additionally, cultural values and beliefs may influence perceptions of luxury, personal identity, and social status, which can impact consumer choices.