Question

Now is the time to put all of what you have learned this semester to use. After you became an agent, set your marketing plan in place, and solicited sellers, all your hard work has finally paid off. You have landed your first listing to sell the property in the Residential Listing Agreement Assignment. It is now time to get creative with your marketing strategy. Create a marketing plan to sell the house below complete with:

An open house flyer

A prospecting plan

A checklist of things you must do Anything else that you think may help you

Remember, your answers should be 300 - 600 words (2 -3 pages) and should follow the Assignment Guidelines. You can research the internet for ideas but the plan must be your own. Remember to cite your sources.

The broker is Ms. Brown; the office is located at 1500 N. Verdugo Rd., Glendale CA 91208. Her license number is 34953905. Your license number is 49583048.

Sam and Suzie Seller call your office on Friday evening and advise you that they want to sell their home located at 135 Shady Lane in La Crescenta. It’s a 1600 square foot, 3 bedroom, 2 ¾ bath home with a wood-burning fireplace in the family room on a 7500 square foot flat lot. Sam and Suzie have owned and lived in the house for the past four years. The listing appointment results in a 3-month Exclusive Authorization and Right to Sell listing with the stipulations listed below. Complete the Residential Listing Agreement on pages 75 - 79 with the information listed below:

The asking price to be $420,000, and the earnest money deposit to be $5000. The house has the following amenities:

Built-in gas range and oven Dishwasher, garbage disposal Washer/Dryer hookup in garage Public Sewers Smoke detectors in all bedrooms The water softener is rented Forced air heating h. Central air conditioning Double. detached garage w/2 controls Window screens The water heater is double strapped Exhaust fan in the main bath 220 V in garage Composition roof is 20-yrs.old Automatic sprinklers in front/rear

Answer 1

A comprehensive marketing plan for selling a residential property should include a visually appealing open house flyer, a multi-channel prospecting plan, and a detailed checklist of actionable items to ensure all steps are covered, leveraging the property's key amenities such as the wood-burning fireplace, central air conditioning, and double detached garage.

Step-by-step explanation:

Marketing Plan to Sell the Property

Your request involves developing a creative marketing plan for selling a residential property, including an open house flyer, prospecting plan, and a checklist of actionable items. With reference to the given details, such as the property location at 135 Shady Lane, attributes of the home, and the broker's information, a comprehensive plan tailored to the real estate market can be crafted. To create an effective marketing strategy, you would need to combine various traditional and digital marketing approaches that highlight the key amenities of the property such as the wood-burning fireplace, central air conditioning, and double detached garage.

An open house flyer would need to be visually appealing and informative, providing potential buyers with all the pertinent information at a glance. It should feature high-quality images of the property, a clear headline, key property features, and the open house date along with the contact information for the agent.

The prospecting plan should include reaching out to potential buyers through multiple channels such as real estate websites, social media platforms, email marketing, and networking with local businesses and community groups. It's also important to leverage MLS listings and possibly stage the home to showcase its full potential.

A comprehensive checklist is crucial for keeping track of all necessary actions, from preparing the property for viewing, scheduling professional photography, creating marketing materials, to following up with leads post-open house events. The checklist ensures that no crucial step is missed which might delay the sale or reduce the property's appeal to potential buyers.

Always remember to be compliant with all laws and regulations, and to put the client's best interests first. Becoming familiar with the local real estate market trends and crafting a unique selling proposition for the property can also be beneficial. Consistent review and adaptation of the marketing plan to what works best can lead to successful sales.