Final answer:
The research on factors affecting the full transformation of brick and mortar businesses to digital e-commerce and its implications for the target market in global retail sales can focus on the lack of digital infrastructure, customer resistance to change, the competitive landscape, and logistical challenges.
Step-by-step explanation:
In recent years, many brick and mortar businesses have faced the challenge of transitioning to digital e-commerce. Here are four problem statements that could be explored in research on this topic:
- Lack of digital infrastructure: Many brick and mortar businesses may not have the necessary technological infrastructure to support a seamless transition to e-commerce, such as robust websites, secure payment gateways, and efficient supply chain management systems.
- Customer resistance to change: Some customers may be resistant to the idea of shopping online and may prefer the traditional brick and mortar experience, making it difficult for businesses to fully transform to digital e-commerce.
- Competitive landscape: The digital space is highly competitive, and brick and mortar businesses may struggle to differentiate themselves from established e-commerce giants or other businesses that have successfully made the transition.
- Logistical challenges: Moving from a physical store model to an online one requires tackling logistical challenges, such as establishing efficient delivery networks, managing inventory effectively, and addressing issues related to returns and customer support.