Question

"Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice. Why would a company rely on greenwashing as a strategy, and what potential consequences might they face for such practices?"

Answer 1

Companies may use greenwashing as a strategy to attract environmentally conscious consumers, but they may face consequences such as damage to reputation and legal consequences for deceptive advertising.

Step-by-step explanation:

Companies may rely on greenwashing as a strategy to present a favorable environmental image and appeal to environmentally conscious consumers. By making misleading claims about the environmental benefits of their products or practices, companies can attract customers who want to support eco-friendly businesses. However, there can be potential consequences for greenwashing, including damage to the company's reputation, loss of customer trust, and legal consequences if the claims are considered deceptive advertising.